Robert Cialdini || The New Psychology of Persuasion

July 1, 2021

Today it’s great to chat with Dr. Robert Cialdini. Dr. Cialdini is the author of Influence and Pre-Suasion and is recognized as the foundational expert in the science of influence. His Principles of Persuasion have become a cornerstone for any organization serious about ethically and effectively increasing their influence. Dr. Cialdini has earned a global reputation for his ability to translate his scientific research into valuable and practical actions. He is a New York Times, Wall Street Journal, and USA Today bestselling author, with over seven million copies sold in 44 different languages. He is the president and CEO of INFLUENCE AT WORK. As a popular keynote speaker, he helps organizations in the US and abroad.


  • Why Robert updated Influence: The Psychology of Persuasion
  • The “universal principles” of influence
  • How Robert became interested in the world of persuasion
  • How people react to figures of authority
  • The problem with the law of proportionality
  • How influence research has withstood the replication crisis
  • Unity as the seventh universal principle of influence
  • The impact of regionalism

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