There was a close, significant linear correlation (r=0.791, P<0.0001) between chocolate consumption per capita and the number of Nobel laureates per 10 million persons in a total of 23 countries (Fig. 1). When recalculated with the exclusion of Sweden, the correlation coefficient increased to 0.862. Switzerland was the top per- former in terms of both the number of Nobel laureates and chocolate consumption. The slope of the regression line allows us to estimate that it would take about 0.4 kg of chocolate per capita per year to increase the number of Nobel laureates in a given country by 1. For the United States, that would amount to 125 million kg per year. The minimally effective chocolate dose seems to hover around 2 kg per year, and the dose–response curve reveals no apparent ceiling on the number of Nobel laureates at the highest chocolate-dose level of 11 kg per year.