Published 2015 · TarcherPerigee · With Carolyn Gregoire

Wired to Create

Unraveling the Mysteries of the Creative Mind

Is it possible to make sense of something as elusive as creativity? Based on Scott Barry Kaufman's groundbreaking research and Carolyn Gregoire's popular writing, Wired to Create offers a glimpse inside the 'messy minds' of highly creative people.

Book Cover

About the book

What you'll discover

Is it possible to make sense of something as elusive as creativity? Based on Scott Barry Kaufman's groundbreaking research and Carolyn Gregoire's popular writing, Wired to Create offers a glimpse inside the 'messy minds' of highly creative people.

Revealing the latest findings in neuroscience and psychology, along with engaging examples of artists and innovators throughout history, the book shines a light on the practices and habits of mind that promote creative thinking — and shows that it is by embracing our contradictions that we tap into our deepest creativity.

Key insights

What's inside

01

Imaginative Play

Why daydreaming and mind-wandering are not distractions but engines of creative insight.

02

Openness & Sensitivity

How a tolerance for ambiguity and emotional depth fuels original thinking.

03

Solitude & Collaboration

The paradox of needing both deep alone time and rich connection to create.

04

The Messy Mind

Why the most creative people embrace disorder — and what neuroscience says about why it works.

Praise

What readers are saying

"Wired to Create is an empowering manifesto for creative people. Endlessly relatable and chock-full of wisdom — this study of the creative personality will have you saying over and over again, 'This is me!'"

Susan Cain — Author of Quiet

"A fascinating and illuminating tour through the science of creativity."

Daniel Pink — Author of Drive

"Kaufman and Gregoire have written the book I wish I'd had years ago. Essential reading for anyone who wants to understand and nurture their own creativity."

Reader Review

"Finally a book that explains WHY creative people are the way they are — and why that's a gift, not a flaw."

Reader Review — Amazon

"The research is cutting-edge but the writing is warm and accessible. One of the best books on creativity I've ever read."

Reader Review — Amazon

"Changed how I think about my own creative process completely."

Reader Review — Amazon

Get the book

Unlock your creative mind

Available everywhere books are sold. Paperback, hardcover, Kindle, and audiobook.

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