Most of you heave heard of Kahneman’s dual-process theory. “System 1” and “System 2” have become household names. But far less known is that Kahneman built his theory on the shoulder of a giant: Seymour Epstein. His Cognitive-Experiential Self-Theory (CEST), which has its roots in his 1973 paper “The self concept revisited or a theory of […]