This week Scott is joined by Columbia business professor Dr. Shena Iyengar on how we make choices and innovate. Scott and Sheena discuss the essential tools of becoming a good chooser, the neuroscience of creativity and innovation, and how outsiders can come into a field and become an expert in it.
About the guest
Podcast Guest
Sheena S. Iyengar is the S.T. Lee Professor of Business in the Management Department at Columbia Business School, widely and best known as an expert on choice.
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