Spotting Creative Potential
2023-09-07

Spotting Creative Potential || Troy Carter

Today we welcome Troy Carter to the podcast. Troy is the co-founder and CEO of Venice Music, a technology and media company focused on powering the business of music via distribution, services, and data analytics. Formerly, Troy was the founder and CEO of Atom Factory, where he rose to prominence, nurturing the careers of global superstars including Lady Gaga and John Legend. He most recently served at Spotify as its Global Head of Creator Services, overseeing the company’s growth strategy for artists and record labels.

In this episode, I talk to Troy Carter about spotting creative potential. Working in the entertainment industry has given Troy an eye for talent, but that’s not all it takes to become successful. Hard work, determination, and letting your personality shine through are also key components. Troy and I talk about musical geniuses and the future of the music industry with the advent of sophisticated AI tools. 

Website: www.venicemusic.co/

Twitter: @justcallmetroy

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About the guest

Spotting Creative Potential

Podcast Guest

Troy Lemar Carter Sr. is an American talent manager and music executive from Philadelphia known for managing artists such as Lady Gaga, John Legend, and Meghan Trainor. He founded the talent management company Atom Factory, served as Global Head of Creator Services at Spotify, and is the founder and CEO of Venice Music.

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