Robert Cialdini || The New Psychology of Persuasion

Today it’s great to chat with Dr. Robert Cialdini. Dr. Cialdini is the author of Influence and Pre-Suasion and is recognized as the foundational expert in the science of influence. His Principles of Persuasion have become a cornerstone for any organization serious about ethically and effectively increasing their influence. Dr. Cialdini has earned a global reputation for his ability to translate his scientific research into valuable and practical actions. He is a New York Times, Wall Street Journal, and USA Today bestselling author, with over seven million copies sold in 44 different languages. He is the president and CEO of INFLUENCE AT WORK. As a popular keynote speaker, he helps organizations in the US and abroad.

Topics

Why Robert updated Influence: The Psychology of Persuasion
The “universal principles” of influence
How Robert became interested in the world of persuasion
How people react to figures of authority
The problem with the law of proportionality
How influence research has withstood the replication crisis
Unity as the seventh universal principle of influence
The impact of regionalism

About the guest

Robert Cialdini

Podcast Guest

Robert Beno Cialdini is an American social psychologist and Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. He is best known for his research on influence and persuasion, and is the author of the bestselling book Influence: The Psychology of Persuasion.

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Robert Cialdini || The New Psychology of Persuasion

Robert Cialdini

11 years ofhuman possibility

11 years of
human possibility