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Why Do Narcissists Lose Popularity Over Time?

by Scott Barry Kaufman

The costs of narcissism are seen primarily in the “enduring zone.” As the relationship develops, narcissists start displaying behaviors that are evaluated negatively, such as arrogance and aggression. Narcissists cyclically return to the emerging zone because they are addicted to the positive social feedback and emotional rush they get from this zone. They live in this zone. As a result, they are good at being popular, making new friends, and acquiring social status, but are really quite terrible at sustaining anything meaningful and intimate.

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